Having an engaged Twitter following can increase traffic to your platform as well as help shape your personal brand. It can be difficult at first to build that core following but with these tips you can begin to grow and maintain your following organically.
Personalise your Twitter profile. First and foremost, you want to set yourself up with a great profile. No one is going to follow an egg with no bio. Choose a great profile pic and header image - avoid logos as this is less personable. You'll want to include a brief fun bio, a link to your platform, your location and your email address.
Follow people. This is an obvious one but you aren't going to get followers unless you follow people. Use hashtags to find people with similar interests. Head to a blogger account *cough* BBB *cough* to find other bloggers to connect with. Follow people whose content you are genuinely interested in and likely to engage with.
Engage daily with your audience. To get the most out of Twitter, you need to put the time in. Engage with the community - like, comment and be generous with retweets. Be especially attentive to your existing followers. Get involved in twitter chats, there are a few centred on blogging. FBL and Blogger Bees host regular chats every week.
Tweet content that lines up with your personal brand. Aside from sending out links to your content, you also want to tweet content that reflects who you are. This can be relevant news stories, other bloggers content that you enjoy and interesting musings that give more insight into who you are. Check out Ronke Lawal's account for a fantastic example of getting the balance just right.
Tweet often but don't be a spammer. When you growing your following you need to be tweeting 3 - 5 times a day, spread across the day, every day. The average tweet has a life span of 18 minutes so don't be afraid to duplicate content. If you don't have the time to hop on Twitter every day, use a scheduling app like Hootsuite or Tweetdeck to schedule your tweets across the week.
Use relevant hashtags and blogger RT accounts. There are fortunately lots of blogger friendly hashtags and twitter accounts that you can follow that will RT your content. You can start by sharing your posts to the BBB account but also have a look at the accounts and hashtags other bloggers are using. My personal faves are #browngirlbloggers, #melaninbloggers, #bloggersoc and #blogginggals but there are plenty more.
Optimise your tweets to maximise your engagement. Tweeting a link to your post with no context will lead to zero engagement. You want to share tweets that are likely to be retweeted. Make sure to include an eye catching headline or call to action and an image. Tweets with images and gifs perform significantly better than those without.
Tap into your existing audience. Let your readers/viewers know that you are active on Twitter by including a link on your platform. If you have a sidebar, place a widget with a feed of your tweets so readers get a preview of the content they can expect.
Stay on top of trending topics. Engaging with trending topics and hashtags is a great way to get more eyes on your page. Join in the conversation and be genuine. Jumping on a popular hashtag just to push your content rarely works out well.
Pin an eye catching tweet to the top of your feed. This should be a piece of content that you are really proud of and reflects your platform. As your following grows, you can use this space to post content that needs more engagement.
Make use of Twitter analytics. This will help you see which of your content performs best, your follower growth rate and engagement. This will help you adjust your strategy and figure out what works best for you.
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